So you have a video...what now?
Lights, Camera, Engagement
We're thrilled that you've chosen Oak Film Co. to create custom video content for you. Now that your video is ready, you might be wondering how to maximize its impact. In addition to your deliverable, we want to guide you through getting the most out of your new video.
In today's visually-driven era, social media is inundated with content. Chances are, you've immersed yourself in countless videos simply because you're online. But what happens when you decide to create a video for yourself or your business? How do you effectively target your audience with the video we've crafted for you? Avoiding common mistakes is key, especially for those venturing into video for the first time.
Start by downloading the highest quality video from the Vimeo link provided in your final deliverable. Typically, we offer a cinematic 4K experience, although 1080p often suffices for most social media platforms. We've likely already discussed different dimensions and sizes required by specific platforms, such as vertical or square videos.
When it comes to sharing your video on social media, steer clear of posting a YouTube or Vimeo video as external links. Instead, upload the downloaded video file directly to your chosen platform as its own post using your account. You want to avoid using anything that takes someone away from the platform they’re on.
Now, let's enhance the visibility of your new video post with some straightforward tips:
Capture Attention with an Engaging Thumbnail:
Select a visually striking thumbnail from your video. Whether it's a captivating drone shot or eye-catching b-roll, an intriguing thumbnail entices viewers to click and explore. This feature is often built in when you upload a video, but if you want us to create a dynamic thumbnail for you let us know.
Craft a Brief, Compelling Caption:
Introduce your video with a concise yet compelling caption. Share insights about the video's content and include a call to action to keep your audience engaged.
Schedule for Optimal Timing:
Take advantage of scheduling features to post your video at the best time for your audience. Most social media platforms can recommend optimal posting times based on when your followers are most active.
Consider Paid Advertising for an Extra Boost:
Some platforms for business are unfortunately “pay-to-play” nowadays so if you're willing to invest a bit more in your video, explore paid advertising options. This is a cost-effective way to expand your reach, reaching more people or even targeting a new audience.
Your video is more than just content—it's messaging you need to get out there. By following these tips, you can ensure that your video not only stands out in the crowded social media landscape but also resonates with your intended audience. Lights, camera, engagement—your digital stage awaits, and we're here to help you shine!
