If your business doesn’t believe in the power of video - ITS TIME FOR A WAKE UP CALL!
Check out any social media site right now and you can see the majority of its content is video. By posting a high quality video you are opening up the opportunity for that content to be shared by its views, increasing its popularity and the possibility for the video to go viral, or at the very least be seen more than a static image. If numbers are your thing then here's some statistics for you. According to HubSpot, 92% of the mobile video audience shares video.
Still not convinced? Think an investment in video would be a waste or that this type of content is going to go out of style? Well think again - video is here to stay! Look at any statistic on the future of video… All signs point to video commanding the internet. According to a study by Cisco, by 2019 video will dominate four-fifths of the world-wide-web traffic. No business wants to miss out on that market. Creating great content now will give your business an edge and a leg up on the competition, who settle for low budget video or no video at all!
One of the most resourceful things about video content is that you can track its success by watching how many likes, shares, views, etc. that it gets. How nice is it that your business can track their ROI with just a click of a button? Another important feature that video content supplies over other marketing strategies is being able to boost your businesses SEO ranking. It shouldn’t surprise you that YouTube is the second largest search engine after Google. Your consumers are likely using this search engine in hopes to find a video to support their interest in your business. Imagine not having a video when they do go searching and they end up clicking to the next business - YIKES.
Hopefully your idea on video is starting to change the more you read and now your wondering how exactly you could use this resource. High quality video can be used in many instances. For example, including video in an email increases the click-through rate by 96% (http://www.insivia.com/27-video-stats-2017/). By adding video to relevant blogs, landing pages, or your social media pages you can quickly see conversion and engagement rates soar. These are just a few of the many examples to get your mind wrapped around how impactful video can be for your business.
Where do people spend the majority of their time between meetings, lunch breaks and social life? On their smartphones! Among millennials alone, YouTube accounts for two-thirds of the premium online video across devices (http://www.insivia.com/27-video-stats-2017/). Your video should be accessible on any device, especially smartphones. This is the easiest way for your consumers to share and inform others about your business and what’s easier than copying and pasting a link to a friend via text?
If you’re trying to convince your boss or colleges that you need video then share this blog with them for insight on video effectiveness.